Terms of Service

By registering an account, accessing the Service, uploading content, or initiating a simulation, you confirm that (a) you have read, understood, and agree to be bound by these Terms and our Privacy Policy; (b) you are at least 18 years of age, or the age of majority in your jurisdiction; and (c) if you are using the Service on behalf of an organization, you have authority to bind that organization, and references to “you” include that organization.

“Account” means a user account on the Service. “Creative” means any image, video, copy, audio, or other ad asset you upload. “Simulation” means a run of our AI engine that produces synthetic consumer reactions, scores, and reports based on inputs you provide. “Output” means the reports, metrics, transcripts, and other artifacts generated by a Simulation. “Credits” means the consumable units used to run interviews and other metered features.

You must register an Account to use most features. You agree to (a) provide accurate, current, and complete information during registration; (b) maintain and promptly update your information; (c) keep your password and authentication credentials confidential; and (d) accept responsibility for all activities that occur under your Account. Notify us immediately of any unauthorized use.

We may refuse registration, terminate Accounts, or remove or edit content at our discretion if we believe these Terms have been violated.

AdSim provides software that simulates how synthetic consumers might react to advertising creatives across platforms such as Facebook and Instagram. The Service includes a multi-agent simulation engine, calibration features, AI-driven interviews, reports, and related tooling. The Service is provided as a software-as-a-service offering and may evolve over time, including the addition, modification, or removal of features.

We strive for high availability but do not guarantee uninterrupted, error-free, or secure access. We may schedule maintenance or impose rate limits and quotas.

The Service offers a Free plan with limited capabilities and one or more paid plans (“Paid Plans”) including, without limitation, a Pro plan. Paid Plans renew automatically at the cadence selected at checkout (monthly or annually) until canceled. Pricing, features, and limits for each plan are displayed at the time of purchase.

Credits. Certain features (such as AI interviews and focus groups) consume Credits. Plan Credits reset each billing cycle and do not roll over. Additional Credit packs purchased separately do not expire so long as your Account remains in good standing. Credits have no monetary value, are non-refundable, and cannot be transferred or resold.

Payment. Payments are processed by third-party providers (e.g., Stripe). You authorize us, through our payment processor, to charge your selected payment method for all fees. If a payment fails, we may suspend or downgrade your Account.

Refunds. Except where required by applicable law, fees are non-refundable, including for partial months, unused Credits, or features you did not use. We may issue refunds at our sole discretion.

Taxes. Stated prices are exclusive of taxes unless otherwise noted. You are responsible for any applicable sales, use, value-added, or similar taxes.

Cancellation. You may cancel a subscription at any time from your Account settings. Cancellation takes effect at the end of the current billing period; you retain access until then.

You retain ownership of all Creatives, audience definitions, brand profiles, and other content you submit to the Service (“User Content”). By submitting User Content, you grant AdSim a worldwide, non-exclusive, royalty-free license to host, store, copy, process, transmit, display, and create derivative works of the User Content solely to (a) operate, maintain, and improve the Service; (b) deliver Output to you; and (c) comply with legal obligations.

You represent and warrant that (i) you own or have all rights, licenses, and consents necessary to submit the User Content; (ii) the User Content does not infringe or violate the intellectual-property, privacy, publicity, or other rights of any third party; and (iii) the User Content complies with these Terms and applicable law.

Aggregated & calibration data. We may generate de-identified, aggregated, or statistical data derived from your use of the Service (including calibration signals comparing simulated to real-world results) and use that data for any lawful purpose, including improving the Service and benchmarks. De-identified data does not identify you or your User Content.

You agree not to, and not to permit anyone else to:

• Upload Creatives or content that is illegal, defamatory, hateful, harassing, sexually explicit involving minors, or that incites violence;
• Infringe any patent, copyright, trademark, trade secret, or other intellectual-property right;
• Misrepresent your identity, impersonate another person or organization, or upload Creatives you are not authorized to test;
• Use the Service to generate disinformation, deceptive political advertising, or content that violates platform policies of Meta, Google, or any other ad network;
• Reverse engineer, decompile, or attempt to derive the source code or models of the Service, except where allowed by law;
• Use the Service to train competing AI models, build a competing product, or scrape Output at scale;
• Probe, scan, or test the vulnerability of the Service, or breach its security or authentication measures;
• Interfere with the Service or servers, including by transmitting malware or excessive automated requests;
• Attempt to bypass usage limits, plan tiers, or Credit metering.

The Service produces probabilistic, model-generated Output based on synthetic agents and statistical methods. Output is intended as a directional decision-support tool, not a guarantee of real-world ad performance. Synthetic consumer reactions do not represent any specific real person, and Output may be incomplete, inaccurate, or biased.

You are solely responsible for evaluating Output before relying on it for ad spend, targeting decisions, creative production, or business strategy. Past simulation results do not predict future real-world performance. AdSim makes no representation that Output complies with the policies of Meta, Google, TikTok, or any other ad network; you must independently confirm compliance before publishing campaigns.

The Service relies on third-party providers, including, without limitation, Supabase (database, authentication, storage), Stripe (payments), and large-language-model providers accessed via gateways such as OpenRouter (e.g., Anthropic, OpenAI, Google). Your use of those services is also governed by their terms and privacy policies.

When you connect an external account (such as importing a Meta Ads CSV), you authorize us to process the data you provide solely to perform the requested function. We are not responsible for third-party services or their availability.

The Service, including its software, models, prompts, designs, trademarks, and all related intellectual-property rights, is owned by AdSim or its licensors. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes.

Output ownership. Subject to these Terms and our retained rights in the Service, you own the Output of Simulations you run on your User Content. You may use Output internally and externally, including in presentations and reports, provided that you do not represent it as a guarantee of real-world results.

Feedback. If you submit feedback, ideas, or suggestions, you grant us a perpetual, irrevocable, royalty-free license to use them without restriction or compensation.

Each party agrees to protect the other’s non-public information disclosed in connection with the Service with the same degree of care it uses for its own confidential information, and at minimum reasonable care. Confidential information does not include information that is public, independently developed, or rightfully obtained from a third party.

We may suspend or terminate your Account at any time, with or without notice, if (a) we believe you have violated these Terms; (b) required to do so by law; (c) your Account has prolonged inactivity; or (d) continued provision becomes commercially impracticable.

You may terminate your Account at any time by deleting it from your settings. Upon termination, your right to use the Service ends, and we may delete your User Content and Output after a reasonable retention period. Sections that by their nature should survive termination (e.g., IP, disclaimers, limitation of liability, governing law) will survive.

The Service and Output are provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory.

To the fullest extent permitted by law, AdSim disclaims all warranties, including merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade. We do not warrant that the Service will be uninterrupted, secure, error-free, or that Output will be accurate, reliable, or fit for any particular purpose.

To the maximum extent permitted by law, in no event will AdSim, its affiliates, or their respective directors, officers, employees, or agents be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenues, data, goodwill, or business opportunities, arising out of or related to the Service or these Terms.

Our aggregate liability for any claim arising out of or related to the Service or these Terms will not exceed the greater of (a) the amounts you paid to AdSim during the twelve (12) months preceding the event giving rise to the liability or (b) one hundred U.S. dollars (USD 100).

Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitations may not apply to you.

You agree to defend, indemnify, and hold harmless AdSim and its affiliates, officers, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to (a) your User Content; (b) your use of the Service; (c) your violation of these Terms; or (d) your violation of any law or third-party right.

These Terms are governed by the laws of the jurisdiction in which AdSim is established, without regard to its conflict-of-laws principles. Any dispute arising out of or related to these Terms or the Service will be resolved through good-faith negotiation; failing that, through binding arbitration or in the courts of that jurisdiction, as permitted by applicable law.

You agree that any claim must be brought in your individual capacity and not as part of a class or representative action, to the extent permitted by law.

We may update these Terms from time to time. Material changes will be communicated by updating the effective date and, where appropriate, by email or in-product notice. By continuing to use the Service after changes take effect, you accept the revised Terms. If you do not accept the changes, stop using the Service and cancel your subscription.

For questions about these Terms, write to legal@adsim.app.